SEO, or search engine optimization, is a process by which websites become more appealing to search engines. By targeting certain keywords through different search engine marketing techniques, site owners can improve their chances of showing up as a result for a search. If you have been struggling with your web traffic recently, it may be because you haven’t fully employed SEO to the best of your abilities. Nowadays, the battle to get to the top of Google, Yahoo!, Bing and the like has become quite a challenge, so you need all the help that you can get.