Hi,
You can make your website up in search engine results with Google Adwords for some time but this is not the best way to take your website up in search engine result pages.
Focus on organic search results of Google. Most of the readers feels that organic search results are more trusted and relevant.
To make your website up with targeted keywords, there is a need of proper keyword research that are to be pl;aced in website title, meta description,, meta keywords, heading tags and image alt tags. make a unique meta information for every important and targeted web page so that it can easily get indexed and start appearing in search engine rankings
In starting, try to fix all On-Page optimization issues so that you do not face any kind of On page related issue in future as it can affect your search engine rankings too.
Promote your website by using appropriate keywords, do not always use same keywords, try to use synonyms of the keywords so that it looks natural and keyword density is also maintained.